Having the app will enable retailers to remove the friction that occurs when a consumer finds something they like on Pinterest but cannot purchase it directly. Products will also be discoverable via a ‘Shop’ tab on the retailer’s profile.
R etailers can choose to take up paid ads or rely on organic methods to appear in Pinterest users ’ feed of suggested pins. Tracking and reporting, similar to other social media advertising, will also be in the toolset. These will include tag population, catalogue ingestion, daily updates to products and the option to spend on ads.
The Pinterest app on Shopify will give retailers a number of tools to aid the synchronisation between their online shop and their Pinterest offering. It was launched in the US and Canada in May and will be available to the UK in a matter of weeks. īy way of an app, retailers that use the Shopify ecommerce platform will be able to upload their catalogue of products to Pinterest quickly and easily. Pinterest and Shopify have joined forces to enable retailers to upload products that form shoppable pins.
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